Management Team
Adi Orzel: Co-Founder and CEO of XTEND
As Co-Founder and CEO of XTEND since May 2007, Adi oversees the company's strategy and progress towards becoming a strong international display ad network and SEM solutions provider. He brings experience spanning 9 years of helping companies excel at maximizing results from media buying, online marketing and leveraging display inventory. Previously, as XTEND's COO, Adi led the operations, business development and marketing activity of the company, focusing on building the company's media and client relations teams and implementing an ad network operations methodology aimed at results, scale and efficiency.
Prior Experience:
As Vice President of Business Development for Soho Digital International, Adi developed relationships with media providers and led the company's performance-based activities and media buying.
As Executive Director of Advertising for Random-Logic (888 Holdings, PLC) Adi managed the global media buying department, and developed the Affiliate Program and Affiliate Marketing Channel.
At ValueClick Inc., Adi was involved in marketing, sales and business development for the Israeli market, developing a local online advertising network and bringing in new publishers and advertisers to the ValueClick global network.
As the media sales manager for Babylon Inc., an Israeli software company, Adi managed advertising sales in Israel, Europe and the United States, later leading the corporate sector in Israel.
He holds a BA cum laude in Economics from Tel Aviv University.
Aviram Levi: VP of Search Marketing
Aviram manages all the paid search activities at XTENDSearch, aimed at providing incremental traffic and revenue through search engine marketing techniques for both performance-based and agency clients.
In nearly 6 years at Random-Logic, considered to be a world leader in its field, Aviram held several positions in the Online Advertising Department. From Marketing Analyst to SEM Advertising Director, he was involved with almost every aspect of the online marketing activities of this $1 billion company. With 4 years of search marketing experience in one of the most competitive and challenging verticals, Aviram is considered a world-class SEM specialist.
He holds a BA with honors in Economics from the Hebrew University in Jerusalem.
Sharon Ben Shmuel: Director of Performance SEM
As Team Leader of the performance-based paid search activity at XTENDSearch, Sharon manages and develops search engine marketing performance to meet defined goals and strategic objectives. He implements and executes methods of CPA and Affiliate offer techniques with the goal of improving overall revenue and ROI.
Prior to his role as Team Leader, Sharon was an SEM Account Manager at XTENDSearch. Sharon was in charge of detecting affiliate opportunities, tracking management, reporting and campaign analysis with a constant emphasis on improving performance. He also gained experience with Adsmarket.com, a performance-based network, managing the performance of Advertiser offers as well as direct clients. Sharon was in charge of finding, building, tracking and optimizing PPC/CPM campaigns to increase ROI. Sharon is a qualified lawyer, and holds a BA degree in Law (LLB) from the Hebrew University in Jerusalem.
Daniel Zelkind: Director of Search Services
As Director of Search Services, Daniel manages all of the search related services at XTENDSearch, which include SEM and SEO activities.
Daniel is a seasoned SEM and SEO specialist with over 6 years of experience in online marketing with various highly competitive industries.
Prior to his role as Director of Search Services, Daniel was Vice President of Customer Care and Business Development for ClickWise LTD, responsible for the company's local and worldwide customer support and the development of long-term relationships with strategic partners. In this role Daniel structured groundbreaking SEO and SEM processes.
He holds a BA in Economics and management from The Academic College of Tel Aviv- Yaffo.